TRASH IT

Currently, at UCAL, there are four recycling bins on each floor, where paper, glass, plastic, and organic waste are sorted. However, in practice, most students do not use them correctly, meaning they do not separate their waste properly.

Two of the main reasons we found were that students did not understand the bins (due to the graphics and colors) and because they were in a hurry.

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That's why an awareness campaign was launched for the students, which includes activations and contests to encourage student participation and involvement in the project, with the aim of making an impact on them.

A brand manual, motion graphics, and an informational panel were developed.

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